“Social Media Marketing Strategies: B2C vs. B2B for Facebook, Twitter and Pinterest” has been designed to help you think differently about social media marketing strategies. This book does take newbies into account.
Have you ever posted something to your business page on Facebook and gotten a few likes with little interaction? Have you grown tired of not getting returns on your investments on social media? I was so tired of seeing nothing come from my activity on Facebook that I closed my account. I understand the frustrations. But then I learned on Twitter that it is all about establishing that trust. And then things turned around for me because I changed my marketing strategy.
And thus began a period of extensive research to see what worked, what didn’t work and how people were finding success online on social networking sites. This book offers a comparison between B2C and B2B marketing on three major networks; Facebook, Twitter and Pinterest. Readers will get to explore how to set up effective profiles on each network, how to communicate with followers and how to continuously build a successful brand – all with the goal of effective marketing for both B2C and B2B.
After reading this book, business owners will be able to develop effective marketing strategies for these social networking platforms that target niche audiences. The book also contains a list of other social networking sites to explore.