Lead Nurturing

Usual Customer
Entrepreneurs, Agencies

Common Contract
Continuous

Results
Increased engagements, lead growth, and conversions

Lead Nurturing

Lead nurturing is a powerful tool for your business. It’s the process of turning your cold leads into paying customers – and everything that this process entails.

Lead nurturing is exactly what it says – you nurture and take care of your leads so they get to know you and your business. These leads start to understand what you are all about, what you offer, and how you can help them with their products. If you are running a business using you as a recognizable face, then you are also educating and nurturing your leads about who you are and why you do what you do.

This kind of nurturing can happen in many ways and can be done with several strategies. There is no right way to take care of your leads and what your leads are looking for will change depending on the industry. For example, a digital marketing agency’s leads will look for a specific solution, whereas a health coach’s leads will look for other solutions related to health and wellness.

Your nurturing will also look different depending on whether you are targeting companies vs. the consumer. The best way you can determine your nurturing strategy is to analyze your ICA and determine what they need, right here right now. Solve their problem and continue to serve them again and again.

If you want examples of lead nurturing, head over to my blog at The Social Coach Blog. Here, I blog about lead nurturing and provide ideas for your lead magnets to attract your ideal clients.

Head over to the Services page to learn more about packages and prices. Lead nurturing falls under copywriting and email marketing.

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