Social media marketing is a growing phenomenon. Some believe that social media marketing is all about being on popular social networks and promote the heck out of a business. Others believe that it requires much planning and skill to really reach those individuals, who are part of the target audience.
This book was inspired by a conversation about social media marketing in regards to B2C and B2B companies. The conversation focused on differences between B2C and B2B marketing – if such differences existed. And thus began a period of extensive research to see what worked, what didn’t work, and how people were finding success online on social networking sites.
This book offers a comparison between B2C and B2B marketing on three major networks; Facebook, Twitter, and Pinterest. Readers will get to explore how to set up effective profiles on each network, how to communicate with followers and how to continuously build a successful brand – all with the goal of effective marketing for both B2C and B2B. After reading this book, business owners will be able to develop effective marketing strategies for these social networking platforms that target niche audiences. The book also contains a list of other social networking sites to explore.