A Website Book About


How to Build a Successful Website: Making a Connection with Readers

How to build a successful website

This book is a rewritten version of Malene Jorgensen’s Master’s thesis paper, “Individual, Psychological and Interactional: An Examination of Credibility of Corporate Banking Websites from a Psychological Perspective.” The book discusses interviews and research conducted by Jorgensen during her time at the University of Copenhagen when she was researching what people found to be credible elements on corporate banking websites.

In this book, Jorgensen presents the study of “the psychology of language use,” introducing basic communication theory and explaining how each element on a website (color, images, text and layout) is interpreted psychologically by individuals visiting the website. In addition, she discusses what people should consider when creating a corporate website.