Some people simply know what they want to do in their business – and that’s amazing. They know what their strengths are and they understand how they can best help people with their business products and services. However, finding your niche isn’t always so straightforward. In fact, for many, it can be an issue that lingers for years and holds you back in building that dream business that you’ve been desired to build.
One of the biggest ways to determine your direction is to look at what gets you excited. That doesn’t mean you should look at your current job situation and find what you are most passionate about in that setting. No, think bigger. Think about your entire life, passions, and interests. This can include your hobbies too.
Let’s address your passions and interests
Write a list of your top five passions in life. These are things that get you up in the morning rather than sleep in, waiting for the joy to arrive. You have to be honest with yourself with this list. If you try to convince yourself about your passions and interests, you’ll get frustrated or bored with your choices.
Don’t worry so much about what to do with these subjects right now. For now, it’s just important to narrow down your passions and interests.
When it comes to business, even copywriting, it’s important to see yourself as a problem solver. Out of all the things you have written down, do you see yourself as a problem solver, educator or coach? Do you know enough about these topics, or are you willing to learn more about these topics so you can help others solve their respective problems?
Successful business owners work to solve problems – even copywriters! If you aren’t excited about your niche, you won’t put your best foot forward in helping people.
Here’s a big one to consider – your happiness! It’s one thing to be passionate about a topic, but it’s quite another to work with it so much and turn it into a business that it starts consuming your life. For years, I was convinced that turning one of my passions into a business was the best idea ever. But after about a month, I hated it because the topic didn’t give me the same enjoyment as it did when it was a hobby.
Excitement above all – the longterm game
And this leads perfectly into the final point – the longterm game. For you to find a strong niche, you have to be ready to put time and effort into the subject matter. It’s one thing to be super passionate about it, but it’s quite another to talk about the subject, create products and services, and to market it constantly. You really have to love it through and through, even 5 to 10 years from now.
Going back to your original list of items from point number 1 in this article, ask yourself whether they truly make you happy and whether you’re willing to focus on it every day for years to come.