How to Build a Successful Website: Making a Connection with Readers

Do you have a business or blog idea you think would be fantastic? But is the fear of website design, code, and technology holding you back? Are you concerned that you will end up with a site that looks anything but professional and put together?

“How to Build a Successful Website: Making a Connection with Readers” was written to help you conquer your fears of web creation and web design. Based on my Master’s Thesis on the psychology behind web users, this is the only thing you will need to master WordPress and effective design.

There was a time where I didn’t understand how websites worked. If you had mentioned the word WordPress to me, I would have no idea what you were talking about. But I took the time to understand how to navigate a site and studied how people reacted to online content.

I surveyed hundreds of people to learn how they thought and interpreted online content, copy and colours – everything you find on a website.

Book Description: This book is a rewritten version of Malene Jorgensen’s Master’s thesis paper, “Individual, Psychological and Interactional: An Examination of Credibility of Corporate Banking Websites from a Psychological Perspective.” The book discusses interviews and research conducted by Jorgensen during her time at the University of Copenhagen when she was researching what people found to be credible elements on corporate banking sites.

In this book, Jorgensen presents the study of “the psychology of language use,” introduces basic communication theory and explains how each element on a website (color, images, text, and layout) is interpreted psychologically by individuals visiting the website. In addition, she discusses what people should consider when creating a corporate website.

What’s Covered in the Book?

  • WordPress tutorial
  • Analysis of people’s habits online
  • Analysis of how people react to website elements
  • Discussion of results
  • Steps in how to design your website

What You Can Accomplish After

  • Set up a site
  • Design a site people react to
  • Understand the psychology behind web users
  • Understand how web elements work on sites
  • Know how to show personality and identity on your site
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