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Malene Jorgensen
Author | Digital Marketing | Automation | Email | Social Ads
Coming in 2026
The Science and Psychology of Funnels That Convert
The Funnel Formula breaks down the mechanics of building high-performing funnels, combining marketing psychology, behavioural economics, and data-driven insights. It shows how to design each stage – from awareness to retention – using proven psychological triggers and precise sales data to guide decisions. With practical strategies for aligning inbound, outbound, and account-based marketing (ABM), the book equips marketers and sales leaders with a repeatable framework for growth. Rather than chasing vanity metrics, it emphasizes sustainable influence, trust, and measurable revenue impact.
About the Book
Data Lemonade: Achieving the Best Digital Marketing Results Using Data and Marketing Psychology
Marketing data isn’t a spreadsheet problem. It’s a people problem. In Data Lemonade, digital marketing strategist Malene Jorgensen shows you how to squeeze powerful insights from messy, overwhelming data and turn them into marketing that actually connects.
This isn’t just another book about analytics. It’s a guide to making sense of data through the lens of psychology, behavior, and decision-making. You’ll learn how to go beyond dashboards and dig into the human truths behind your marketing numbers so you can stop guessing and start scaling.
With case studies from brands like Netflix, Starbucks, and Honda, along with actionable tips for campaigns, content, automation, and personalization, Data Lemonade will reshape how you think about performance marketing.
Whether you’re a seasoned strategist or new to marketing metrics, this book will help you transform messy numbers into meaningful growth. It will give you the clarity to trust both your data and your instincts.
"Great Book for the Business of Blogging"
“This book is very detailed and goes into depth as to how to handle the business of blogging from the start up stage to actually running a successful blog.”
— L.T. Laira
The benefits
What You'll Find Inside:
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Inside, you’ll discover how to:
Identify the real metrics that matter and let go of vanity numbers
Uncover buyer behavior signals in every funnel stage
Use psychology to increase attention, trust, and conversions
Avoid common data traps that derail strategy
Build a data-driven culture without losing your creative edge
The benefit statement goes here
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Hear what they say
"Highlight the Transformation Story of Your Client Here."
Rated 5 out of 5
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— Client Name
Rated 5 out of 5
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— Client Name
Clicking with Purpose
Ready to stop guessing and start using psychology that actually converts?
The Click Brief is your weekly dose of marketing psychology and email strategy – no fluff, just practical insights you can apply today. If you care about connection over clicks and strategy over spam, this is where your next breakthrough begins. Join the marketers building smarter funnels, one behavioural trigger at a time.