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Malene Jorgensen
Author | Digital Marketing | Automation | Email | Social Ads
Published in 2013
Early Platform Digital Strategies for Facebook, Pinterest and Twitter
This title is now archived.
About the Book
Social Media Marketing Strategies: B2C vs. B2B for Facebook, Twitter and Pinterest
Social media marketing is a growing phenomenon. Some believe that social media marketing is all about being on popular social networks and promoting the heck out of a business.
Others believe that it requires much planning and skill to really reach those individuals, who are part of the target audience. This book was inspired by a conversation about social media marketing in regards to B2C and B2B companies.
The conversation focused on differences between B2C and B2B marketing – if such differences existed. And thus began a period of extensive research to see what worked, what didn’t work and how people were finding success online on social networking sites.This book offers a comparison between B2C and B2B marketing on three major networks; Facebook, Twitter and Pinterest.
THE BOOK
What You'll Find Inside:
This book cuts through the noise of social media hype to reveal what truly works for businesses in both B2C and B2B contexts. Backed by research and real-world comparisons, it shows how Facebook, Twitter, and Pinterest can be leveraged strategically for different audiences.
B2C vs. B2B Unpacked
Understand the critical differences between marketing to consumers and marketing to businesses, and why each requires a unique approach.
Platform-Specific Insights
Gain a deeper understanding of how Facebook, Twitter, and Pinterest function for different audiences, so you can craft campaigns that fit each network’s strengths.
Strategy Over Hype
Move beyond the idea that social media is just about constant posting and promotion, and learn how planning, skill, and tailored execution create measurable results.
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