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Malene Jorgensen
Author | Digital Marketing | Automation | Email | Social Ads
Published in 2014
Understanding the Crucial Elements that Build Trust
This title is now archived.
About the Book
How to Build a Successful Website: Making a Connection with Readers
This book is a rewritten version of Malene Jorgensen’s Master’s thesis paper, “Individual, Psychological and Interactional: An Examination of Credibility of Corporate Banking Websites from a Psychological Perspective.”
The book discusses interviews and research conducted by Jorgensen during her time at the University of Copenhagen, when she was researching what people found to be credible elements on corporate banking websites.
In this book, Jorgensen presents the study of “the psychology of language use,” introduces basic communication theory and explains how each element on a website (colour, images, text and layout) is interpreted psychologically by individuals visiting the website. In addition, she discusses what people should consider when creating a corporate website.
THE BOOK
What You'll Find Inside:
This book explores the psychology of credibility in corporate websites, revealing how design, language, and layout shape trust in digital environments. Drawing from original research and interviews, it provides a practical lens for understanding how audiences interpret and evaluate online communication.
The Psychology of Credibility
Discover how colour, images, text, and structure influence whether visitors perceive a corporate website as trustworthy and authoritative.
Language and Communication Theory
Understand the psychology of language use and how subtle choices in wording impact user perception and engagement.
Designing for Trust
Learn the essential elements that make corporate websites credible and effective, offering guidance for businesses seeking to build confidence online.
"Great Book for the Business of Blogging"
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Rated 5 out of 5
Finally practical tips, not the same theory book
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Rated 5 out of 5
Very Informative
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