About the books

Books for thinkers who dare challenge patterns

Let’s take a ride through the digital marketing universe. I blend fun marketing ideas with the timeless art of human connection.

From decoding consumer minds to crafting irresistible campaigns, my books are packed with wit, wisdom, and actionable insights. Whether you’re a marketing maverick or just starting out, my goal is to give you the tools to conquer the digital frontier with style and substance.

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Data Lemonade: Achieving the Best Digital Marketing Results Using Data and Marketing Psychology

Marketing data isn’t a spreadsheet problem. It’s a people problem. In Data Lemonade, digital marketing strategist Malene Jorgensen shows you how to squeeze powerful insights from messy, overwhelming data and turn them into marketing that actually connects. This isn’t just another book about analytics. It’s a guide to making sense of data through the lens of psychology, behavior, and decision-making. You’ll learn how to go beyond dashboards and dig into the human truths behind your marketing numbers so you can stop guessing and start scaling.

Miscarriage is common and yet, it’s a topic we can’t really figure out how to talk about. It’s tough, it’s emotional, and it’s something that tears at the heartstrings. And yet, it’s so important that we do talk about it. In 2018, Malene Jorgensen suffered three consecutive miscarriages that landed her in the top 1% of women, who go through miscarriages.

Self-publishing is a growing industry that has tripled during a seven-year period, starting in 2007. With the easy access to online platforms, such as Amazon and Apple’s iTunes and iBooks, writers have great opportunities when it comes to sharing and selling their books. The internet has made it easy for writers to share their knowledge with the world, generate sales using online sellers and even building an empire with a single book.

Entering the blogging world can be a terrifying venture. It is important that you have the right tools and resources with you as you go. This book has been designed to help those who are eager to start a career with food in the online space. This book has been designed to teach people about the importance of websites, search engines, blogging etiquette, product development, sales and social media marketing. The book has also been written to help the new blogger with business expansion in the online space.

Are you a lover of all things home decor? Do you dream about blogging about the newest in furniture, wacky designs and textiles that define your home’s personality? This book has been designed to help you start a blog and create income streams, so you can start making some money off your passion. The interior design industry is growing thanks to e-commerce and people’s decisions to browse around on the internet for ideas have created hundreds of opportunities. And this is where you could be a powerful player.

This book is a rewritten version of Malene Jorgensen’s Master’s thesis paper, “Individual, Psychological and Interactional: An Examination of Credibility of Corporate Banking Websites from a Psychological Perspective.” The book discusses interviews and research conducted by Jorgensen during her time at the University of Copenhagen, when she was researching what people found to be credible elements on corporate banking websites.

The beauty industry is a massive one that grows every year. It pulls in millions of dollars and beauty bloggers are working hard to get a piece of the pie. “How to Start a Beauty Blog: Building a Beauty Empire Online” gives bloggers tons of tools to get started with a strong platform online. Beauty blogging is very different from other subject matters, because of the focus on tutorials, product reviews and red carpet events.

Social media marketing is a growing phenomenon. Some believe that social media marketing is all about being on popular social networks and promote the heck out of a business. Others believe that it requires much planning and skill to really reach those individuals, who are part of the target audience. This book was inspired by a conversation about social media marketing in regards to B2C and B2B companies.

“How to Become a Fashion Writer” is the ideal book for those who want to learn how fashion bloggers are making careers out of online writing and how they are paying the bills. The fashion industry has been such a foreign industry for many. I spent a couple of years documenting the newest fashions at various Fashion Week events, so I thought I would pay it forward to those who strive to make money, writing about fashion and be a part of the intriguing fashion industry.

“How to Start an Internet Business – 7 Ways to Turn Your Passion Into Profit” is a straight-forward guide for business owners, entrepreneurs or people with a passion or an idea that need a little inspiration to move forward. This book is also Malene’s debut book for small business owners; it is one that packs lots of useful information into hundreds of pages without causing confusion for those who have little-to-no experience in the technology and internet industry. 

"Yes! I can do this."

Malene Jorgensen’s book is a great jumping off point for anyone who has thought of setting up their own internet business. The information and advice is presented in a clear, organized way making it easy to comprehend. “How to Start an Internet Business” gives its reader the tools and confidence to think “Yes! I can do this”. I would highly recommend anyone who is thinking of starting an online business give this book a read. It will be your first step in creating a successful business.

— Bruce

Tess Tobias Stars