Author | Digital Marketing | Automation | Email | Social Ads
I have a confession: I love a shiny new tool as much as the next marketer. The onboarding emails are crisp, the dashboards are colourful, and the demo person says “seamless” with the confidence of someone who has never tried to integrate anything, ever. But here’s the problem. A bigger stack doesn’t automatically mean better […]
I have a confession: for years, I treated “campaign performance” like it was mostly about the email. The subject line. The preview text. The button colour. The vibe. The emotional support GIF. You know, the classics. Then I learned the hard way that sometimes your email is fine, and the real problem is what happens […]
If your funnel report says “Paid Social is dead,” but your bank account says “That’s funny, revenue looks alive,” congrats. You have met the modern funnel: part measurement system, part improv theatre. Most funnels do not intend to lie. They just do what dashboards do best: confidently summarise a messy reality into neat little boxes. […]
If you have ever walked into a meeting with a dashboard so colourful it could qualify as modern art, I get it. Marketing is one of the only jobs where you can do a ton of work, make a real impact, and still have someone ask, “Okay, but how many likes did it get?” Here’s […]
I have a theory that marketers are not actually “data-driven.” We are “data-hoarding.” We collect dashboards the way some people collect tote bags: we do not need twelve, but it feels irresponsible to have only one. And honestly, I get it. Data feels like safety. If you can just pull one more report, slice one […]
Looking for an alternative to ROAS? ROAS misses margin, retention, and incrementality. Here are smarter metrics that show true impact. It’s time to rethink what ROI really means. The problem with ROAS is not math. It’s the story you think it’s telling. ROAS looks so clean on a dashboard. Spend a dollar, make three, feel […]
I have a confession: I love dashboards the way I love charcuterie boards. The idea of them is perfect. The reality is I end up surrounded by 47 little “insights,” mildly stressed, and somehow still hungry. Marketing reporting tends to do the same thing. We collect everything because we can, we display everything because it […]
