Throughout my career as a freelancer, entrepreneur, and as a woman in business, I’ve done several speeches, keynotes, workshops, and co-presentations. Here are some of the topics I’ve been asked to cover in the past.
- Blogging: Talks on blogging have included an introduction to the valuable content, a thorough discussion of keywords, and SEO (search engine optimization). Speeches have also included branding tips, strategies to reach blogging goals, and debunking common blogging myths.
- Book Publishing: Talks on book publishing and self-publishing have included discussions on distribution, book marketing and the legal aspects of publishing. Speeches cover ISBN, e-books and print books. Sales tactics have also been discussed.
- Online Business Development: Online business development talks have included growing blogs from mere diary-structured website into full-time website ventures. Strategies have included product development and integrating advertising. Product-based talks also include e-commerce tips and marketing.
- Web and Product Planning: E-commerce is growing and bloggers want to expand their brands. Speeches include web planning, web optimization, product planning and ideas, downloadable products, passive income strategies and taking the products to market
- Content Strategy: Content is king, but the content wouldn’t be as valuable without a strategy. Speeches include discussions on content creation, SEO, advertising campaigns, social media marketing, and traffic growth. Additional strategies for product growth have also been included
- Social Media: Facebook, Twitter, Pinterest, Google+, Instagram – and the list continues. Social media marketing speeches include introductions to marketing strategies, online communications, social campaigns, and sales.
- Women in New Businesses: These speeches target stay-at-home mothers and women starting online companies. Talks like these have included online marketing, balancing home and work, product development and introducing various website companies that could help grow companies and ideas
Public speaking used to be something that terrified me. In school, I was always the one who would look down when the teacher asked a question. “Don’t pick me. Don’t pick me.” And maybe they sensed that my face was turning red just by the thought of being asked because they always picked me. But then after I had graduated with my Master’s Degree, I attended a job fair. Since I wasn’t interested in the jobs or companies there, I went to listen to some of the speakers, who had been scheduled to speak. One of the speakers changed my life.
A few years into running my successful businesses, people started asking me to speak at conferences, events, and literary festivals. And the answer was always a quick “no.” I was reminded of those school days, where I couldn’t even answer a question. But then one person pushed me into Toastmasters and one day, I won a speaking award. And that’s when a whole new brand of the business was born.
“I saw Malene speak at the Canadian University Press western conference about how to build a website. With her slick presentation and well-thought out points, she highlighted all the important aspects of building a professional site, sending me home with ideas for improvements to my own site.”
“Malene Jorgensen immediately gives the impression that she is both vastly knowledgeable and excited to help you improve your own writing. She conveys a sense of fellowship in her manner of speaking that demonstrates her expertise and allows for the best of your own talents to flourish. She truly treats you as a writing peer.”
“We heard Malene speak a couple of months ago and at the time, had no real intention to self-publish as the whole thing seemed way too complicated. Her talk inspired us to take the plunge and go the self-publishing route as Malene made it seem so much more do-able that we had thought. She gave us lots of good advice and information about great resources to get us started and already, we are well on our way to getting published.”
-Duncan and Nicole Pringle
“Malene presented on the ins and outs of the freelance business to our group of student journalists who are either already freelancing or about to begin. Her notes on how to market, brand and promote your work were invaluable to me as I went about designing my personal website.”
“As a self-published author, I am always looking for tips and tricks to navigate my way through the maze of requirements and suggested solutions to my publishing problems. Malene’s workshop was thorough and informative. She is an engaging speaker and has a very complete start to finish walkthrough of the self-publishing process. I would commend her workshop highly.”
The Boss and The Baby: Balancing Motherhood with Entrepreneurship
In the summer of 2016, I got a positive pregnancy test. Like so many people, I was excited. I made a slew of phone calls, jumped around and made my husband come home from work. But the next day – reality hit. I was a business owner and entrepreneur, but now I had to figure out a way to make it all work. And I kept hearing: “women can’t have it all” – all being a happy relationship, a baby, a career, and a functioning family. It took some planning and reworking. This keynote is all about having it all.
The key lessons that the audience will take away from this keynote include preparing for a baby before the arrival, managing your business while you are recovering from the birth, using content to keep your business thriving while you care for the baby, and how to slowly get back on track with being a working mom – or work-at-home mom.
How I Became A Big City Freelancer: Career And Web Advice For Aspiring Freelancers
When I graduated in 2009 with a Master’s Degree, I was excited to start my career. However, there was this great thing called a recession and there were no jobs to choose from. In fact, there was no job period. After living with my parents for six months, I decided that I needed to start freelancing to make money. Little did I know, but it would turn into a six-figure income within a few short years. This keynote is all about my freelancing career and is packed with tips for aspiring freelancers.
The key lessons that the audience will take away from this keynote include narrowing down the scope of work you want to focus on, how to approach clients, how to create a backup network for slow periods, and how to create a website that drives new sales and contracts.
How to Self-Publish Your Book: Using Books To Grow Business And Drive Sales
After having been in business for about five years, I knew I had to do something that no one else was doing. And since I always knew that I wanted to be an author with a long line of books, the decision appeared to be made for me. I needed to write business books to continue to grow my brand, my business, and in the future, my speaking services. This keynote is all about the what, how, where and why when it comes to self-publishing and business growth.
The key lessons that the audience will take away from this keynote include narrowing down the topic or subjects that work best for your business or brand, figuring out how to approach the book and what to include, where to publish the book to keep your overhead down, and why it’s important to use the book as a tool to drive sales.