“How to Build a Successful Website: Making a Connection with Readers” was written to help you conquer your fears of web creation and web design. Based on my Master’s Thesis on the psychology behind web users, this is the only thing you will need to master WordPress and effective design.
There was a time where I didn’t understand how websites worked. If you had mentioned the word WordPress to me, I would have no idea what you were talking about. But I took the time to understand how to navigate a website and studied how people reacted to online content.
In this book, Jorgensen presents the study of “the psychology of language use,” introduces basic communication theory and explains how each element on a website (color, images, text and layout) is interpreted psychologically by individuals visiting the website. In addition, she discusses what people should consider when creating a corporate website.